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WELCOME!

I help companies make the organizational HR processes more HUMAN-CENTRIC.

Another perspective

Flexibility

Attention to details

Colleagues Working Together

What is
EXPERIENCE DESIGN?

Experience design involves the process of observing the journey for both, the end-user and provider. By understanding and analyzing the process flow and touchpoints, you can make decisions for designing future improved activities. 
With a more holistic approach, you can stretch people's experiences beyond and prompt a certain emotional response. Usually, experience design involves a lot of testing and iterating, and ongoing feedback from end-users to ensure continuous perfection.

Product

How can we cooperate?

The experience, directly and indirectly, impacts the majority of HR metrics. Journeys you create for your customers and employees are moments that matter in particular.

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Journey design

Shaping step by step Candidate's and Recruiter's experience journey to identify pain points and opportunity areas.

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Consultancy

Identifying “personas” and helping to set human-centered interactions and action plans for continuous improvements.

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Did You know?

- Companies with human-centered TA capabilities are more adaptable to change, more profitable, and more innovative, their customers are more satisfied, and they have higher employee engagement and retention.

The Josh Bersin company

- In a more human-centric approach to onboarding, companies are rigorous and detailed in explaining why each candidate was selected and what specific strengths and loves they saw in the person, including, but also going beyond how those can add value to the overall mission of the organization.

Harward Business Review

- 66% of job seekers will share their negative recruitment experiences with friends and 51% will share their thoughts on social media plus 27% would actively discourage others to apply.

Sources: Talent Board, CareerArc, LinkedIn

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My Background

  • I have 10+ years of expertise in recruitment and last two years I have devoted my self-development to UX skills and topics, including practice in the corporate environment.

  • I have collected many executive search stories, research methods, and convincing conversations to succeed in talent attraction. At the same time, I do believe that each interaction starts with a user experience and, ideally, a personalized approach.

  • I am result-oriented, curious about details, and asking for why? I appreciate transparency, well-considered design, and atmosphere. 

  • LinkedIn

Feel free to contact me

so we can discuss together how to create positive experiences that matter.

Among our trusted clients

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What Our Clients Say

“The combination of Astra's knowledge and experience with our needs and aspirations worked well together. Our cooperation was smooth and flexible as she quickly adapted to the situation and understood our concerns to provide us with results that further helped us with yearly planning.”

Toms Panders,

CEO of Setupad

“Trustful, quick on action and paying attention to details. She tends to think from "users perspective", which is important for me therefore we succeeded together!”

Toms Meijers

CEO of Awerb

Contact
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Contact Me

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